Details, Fiction and Johnnie Walker Blue Label Ultra
The Ultra bottle is the result of a five-year quest by Johnnie Walker’s owner, Diageo, to locate the most sustainable and lightest packaging probable when retaining the posh aura from the franchise and its special mixture of whiskies, which incorporate ultra-uncommon Oban, Brora, Royal Lochnagar, and several ghost distilleries.
Actual savings could be venture and item dependent, but generally, independent studies show that, all else equivalent, For each gramme of glass lowered that means over 50 % a gramme fewer carbon emissions in generation.
Johnnie Walker’s five years of investigate and growth have intended the awareness obtained is remaining applied over the selection of Diageo solutions.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle is established by adopting a check-and-learn design, building and exploring devoid of limitation and imagining what the way forward for light-weight luxury packaging could deliver.
World-wide Structure Director at Diageo, Jeremy Lindley who led the look project, stated, “Johnnie Walker Blue Label Ultra was born out of an ideation session checking out the way forward for luxury. With other classes shifting in the direction of lightweight – such as eyewear and higher-overall performance biking – we questioned no matter if luxury spirits could adhere to suit. “We took our vision to the team of professional glassmakers and all through a 5 12 months examination-and-discover process slowly but surely uncovered how to produce elegant, light-weight glass.
From peaty whisky to fruity whisky, lean on our skilled insights to find out the complete variety and character of different whisky flavours.
The result is definitely an business-first that, together with accomplishing exquisite natural beauty, showcases what luxury, lighter-weight, decreased-carbon bottles of the long run could look like. As Component of the Diageo Spirit of Progress motion program, Johnnie Walker aims to lessen the fat of glass Employed in its packaging; an ambition that is certainly aimed at lessening the quantity of carbon emissions associated with packaging.3 Even though the technological innovation is not nonetheless available to launch bottles of the pounds at scale, permanently, the know-how Johnnie Walker has garnered is presently being placed on lightweighting initiatives through the Diageo portfolio.
Of course—this collectible edition might be purchased online and shipped securely to the doorway with signature confirmation.
With less than 888 bottles more info produced globally, Just about every bottle is individually numbered and offered inside a luxurious collector’s case.
Learn more about Spirit of Development – our global ESG programme to aid develop a more inclusive and sustainable planet.
5 years ago, Johnnie Walker established out with a particular ambition; to maneuver the spirits sector forward. Owning discovered that a lot of luxurious groups had been heading in a completely new route – ‘fragile’, in lieu of ‘weighty’ – the brand name sought to experiment with amongst its most luxury whiskies. Aiming to force the boundaries of lightweighting glass, all while in the identify of progress.
“We took our eyesight to some team of pro glassmakers and all through a 5 year examination-and-learn course of action little by little found out how to produce exquisite, lightweight glass. The complex challenges that lightweighting provides led us to incorporate many design and style and production specs that we could not have envisaged Firstly of our journey; from the requirement of a tear drop form which We have now moulded to still mimic the iconic square type of Johnnie Walker bottles, for the addition of the protecting cage to allow for any round base, as well as hand-creating and filling of every particular person bottle to stay away from damages in production.”
We figured out the lightest, strongest glass bottle you can make without compromising longevity is usually a teardrop condition.
“We’re in all probability about twelve months from those very first merchandise hitting the marketplace on account of the lightweighting application.”
This is the one particular-off bottle for now illustrating the art with the feasible, to be a layout experiment and redefining lightweight as luxury. We're going to proceed to use these learnings across the wider Diageo range.
Dr. Walker sought out liquids from distilleries for instance Oban, Brora and Royal Lochnagar, as well as a variety of ghost whiskies, to start with created in distilleries which have since closed.
Johnnie Walker set out to progress the spirits business by experimenting with light-weight glass for its luxury whiskies, encouraged because of the pattern to 'sensitive' instead of 'major' luxury. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.