Top Johnnie Walker Blue Label Ultra Secrets
In our quest to the lightest bottle probable, we took our eyesight to a crew of skilled glassmakers. Discovering shapes and glassblowing techniques to minimise glass utilization with no compromising toughness.
The result noticed glass becoming hand-blown into a teardrop shape. For the first time in the brand name’s record, the iconic sq. Johnnie Walker bottle is reformed.
Diageo’s experimented with sustainable packaging before—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is definitely the idea in the spear for glass—especially for companies wishing to market in Europe.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of dim chocolate and florals
International Design and style Director at Diageo, Jeremy Lindley who led the design task, claimed, “Johnnie Walker Blue Label Ultra was born outside of an ideation session looking at the way forward for luxurious. With other types transferring to lightweight – for example eyewear and higher-overall performance cycling – we questioned whether or not luxurious spirits could stick to fit. “We took our eyesight to the workforce of expert glassmakers and during a 5 12 months test-and-master course of action gradually found how to create exquisite, lightweight glass.
From peaty whisky to fruity whisky, lean on our specialist insights to find out the full assortment and character of various whisky flavours.
In conjunction with exterior glass makers, the model rethought all facets of how the bottle is intended, manufactured and transported: from hand-blowing the glass, to utilizing a teardrop shape which, for The 1st time ever, meant reforming the long-lasting Johnnie Walker square bottle.
Johnnie Walker Blue Label Ultra could be the manufacturer’s lightest 70cl Scotch whisky glass bottle to date and to the most effective with the manufacturer’s knowledge and research, the planet’s lightest 70cl Scotch whisky glass bottle2 . The look can take Daring strides and dares to experiment that has a recognised paradigm of luxurious.
With fewer than 888 bottles produced globally, Each and every bottle is individually numbered and offered in a luxurious collector’s case.
We are right here everytime you're able to go ahead and take plunge with Johnnie Walker and explore cocktail recipes, new merchandise launches and the latest from our planet of whisky.
It is a globally allocated launch made out of unusual stocks, including whisky from ghost distilleries that are now not in operation. Lower than 888 bottles were built around the globe.
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit: Diageo In addition to this, Diageo has declared that a royalty-no cost license to the patent will be available to anybody who wishes to join Johnnie Walker in its mission. Lindley mentioned: “As opposed to hold this new knowledge near our chest, we’re psyched to be offering a royalty-cost-free licence to our granted British isles patent to the entire world.
Aroma: Deep website waves of dried fruits, antique oak, and delicate smoke with whispers of darkish chocolate and florals
Expert whisky tasting will take apply. Use our do's and don'ts to demystify the expertise and enjoy your drams in a complete new way.
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Dr. Walker sought out liquids from distilleries for instance Oban, Brora and Royal Lochnagar, in addition to a quantity of ghost whiskies, initial designed in distilleries which have considering the fact that closed.
Johnnie Walker got down to advance the spirits marketplace by experimenting with lightweight glass for its luxurious whiskies, influenced with the trend to 'sensitive' instead of 'major' luxury. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.